Pivot Life is a venture committed to help individuals, small businesses, leaders and teams pivot their life towards the goals they want to achieve by changing the narrative through guided personal disruption. Through a streamlines coaching program they hand hold people to harness their natural strengths & align their thoughts to their goals.
The brief was to create an identity for Pivot Life that resonates with the audience and captures the essence of the brand. The website illustrations along with the logo were to portray the disrupted, new and welcoming nature of coaching.
The process starts with digging deeper into the story of the brand and what role the logo will play in the company’s operation. The thoughts, ideas and imagination of the client forms the foundation upon which further design thinking happens.
We got to this logo after designing 4-5 logos that laid out what was working and what did not.
Nilima (Founder) wanted the homepage to be quirky, while still capturing all the important pillars her company stood on. I was given a list of services, practices and thoughts that Pivot Life vouched for like Time Management, Team work, communication, networking etc. , that had to be captured.
These illustrations captured the pillars Pivot Life stood upon and found place at different places on the website.
These illustrations captured the pillars Pivot Life stood upon and found place at different places on the website.
The website was developed by Bhargav Kantaria.
I had the pleasure of working with Tanvi on a couple of my projects. She is attentive, a good listener &quick to grasp the concepts. Does not hesitate to recommend or add to the idea & always delivers high-quality work. Her proactive and flexible approach makes working with her fun. I would highly recommend her for her creative work.
