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When Mahavir (Founder, Beshak) briefed me about the project, I was a little hesitant. I had no idea and experience on Insurances and had always imagined it as something boring. 

The perception changed when I saw the first draft of the E-book that they had designed. It was colourful, vibrant and playful with big fonts and visuals helping the reader stay engaged. 

I was excited to see what I could add to this already amazing book! 

We played around the classic Hindi song to show how term insurance works.

If you;re someone who found Term Insurance extremely boring, give this book a shot!

The E-Book ends with this illustration, tieing up the entire narrative together.

It attempts to add a sense of safety and togetherness along the journey, despite all ups and downs.

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