When Mahavir (Founder, Beshak) briefed me about the project, I was a little hesitant. I had no idea and experience on Insurances and had always imagined it as something boring.
The perception changed when I saw the first draft of the E-book that they had designed. It was colourful, vibrant and playful with big fonts and visuals helping the reader stay engaged.
I was excited to see what I could add to this already amazing book!
We played around the classic Hindi song to show how term insurance works.
If you;re someone who found Term Insurance extremely boring, give this book a shot!
The E-Book ends with this illustration, tieing up the entire narrative together.
It attempts to add a sense of safety and togetherness along the journey, despite all ups and downs.